So you have got your first 10,000 followers and all that remains is to find a way to retain them – what next? As much as we wish to see a spike in the followers on our Instagram pages, at times it doesn’t work out the way we expect. We might even find that we are instead losing many followers than the ones we gain.
The fluctuation in the followers is a normal occurrence, but if the situation is critical, you need to do something about it.
Today we look at how to retain your customers to avoid losing them to your competitors. Here are the top tips to help you do this.
Monitor Your Followers
One of the steps you can take is to monitor your followers using an app that shows you the change in the number of followers each day. The app allows you to see any new followers, those who have unfollowed you and those that you have followed and are following back, and those that aren’t following you back even after you follow them.
The aim is to know the changes in followers each day depending on any actions that you take.
Change the Hashtag Name
If you have been using the same hashtag principle for several years, then it is time you tried out something new. Hashtags are a way for your followers to find the content that you have put up. At times, this strategy starts to lose its effectiveness and you need to do something else to make your posts more attractive.
One of the ways to do this is to change the way you search and get hashtags and how you use them in your content.
Times have changed, and you can now get more options when it comes to hashtag use. For instance, you can choose to go for location tags as opposed to specific tags for the business.
Change the Content Strategy
One of the best ways to retain your followers is to make sure that you reassess the content strategy. This is similar to a longstanding hashtag strategy – they get old as time goes. You need to change the strategy severally so that you can get more from the engagement.
If followers see a monotonous style with your content, they end up unfollowing you. So, what you need is to make sure you find a new strategy to do. Take time to understand what your competitors are doing and what you need to do so that you grab the attention of the followers.
If you find it hard to come with new content, then you need to share your customers’ posts, but make sure you credit the owner of the post. Additionally, you can come up with provoking opinions that evoke the reaction of the guests.
Have New Followers
Followers find it hard to stay on an account that doesn’t see any new followers each week. If customers see that you aren’t attracting any new followers, they know that your content isn’t of any value at all – they go to competitors who have better engagement rates. Instead of trying to get new followers each time the usual way, it makes it easy for you to automate the process.
To do this, you need to get a tool, such as the automatic Instagram follower that automates the process of getting new followers each day
It might be hard to get the followers you want, but it is much harder to retain them on your account. However, with the right tools and tips, you can get the attention of the followers and maintain it for long.